Ladbrokes Bookmaker Review

One of the commonest bookies name in the UK streets is Ladbrokes. It has more than 2,700 betting shops in the entire Europe and employs more than 14,000 workers. In every premier league ground and horse racing courses, they are no doubt the most noticeable. Despite this success being evident to date, Ladbrokes is struggling to keep up with competitors in the online space. In this review, Ladbrokes is carefully demystified to establish its history, user interface, customer support, bonus system, and betting market.


In the UK, the term Ladbroke has become synonymous with sports betting because of its deep roots that go back to 1886. They are licensed by the UK government and licensing authority of Gibraltar.

The Ladbrokes betting market

For more than 25 years that Ladbrokes have been in operations, they have gathered huge experience that made them establish impressive sports market in different markets. Ladbrokes users can bet on bandy, American football, cricket, football, futsal, boxing, basketball, cycling, future greyhounds, horse racing, motor racing, tennis, and volleyball among others. Users also enjoy a dedicated section for US greyhounding racing and horse racing.

The selection by the Ladbrokes is really huge to ensure that users can always follow their most favorite sports. For players who do not like sports or simply want to engage in something different, Ladbrokes offers additional markets in politics and television programs among others.

Customer interface

Ladbrokes has really revamped its website to try and catch up with other top online betting bookmakers. Its user interface is good and loads very fast whether you are using the mobile phone or computer to access the website. The interface is very natural with a left positioned sports navigation panel displaying all active market on every sport. On the left part of the panel are the quick links that point at the popular markets so that players do not find it hard to put their bets.

The interface is very easy to use because you can skip everything and make a Quickbet swiftly with a pre-determined amount. This is a great feature especially when you are conversant with the tournaments at hand and almost sure about their outcomes. Notably, you can make a Quickbet without clearing items on the screen. Notably, every time that you make a selection that has promotions; they are displayed together with the odds on your betting slip.

Customer support

Ladbrokes has done a great job on their customer support. They have a detailed FAQ page that will answer most of the troublesome questions. Besides, you can always call their direct line or drop the company an email for a more comprehensive reply. However, many players have been complaining long time taken by the company to reply to inquiries and that the live chat regularly fails and prompts users to draw emails that take a long time before replies can come through. This is a major undoing aspect for the company because the modern player wants to get faster answers, feel valued, and get a better attachment.

Mobile betting

To enable betting enthusiasts to place their bets, follow updates, and even withdrawals or payments anytime, Ladbrokes has a very interactive mobile platform. Their new website allows you to use the same details of your online account to on the mobile app to bet, check account details, and follow all other features. Make sure to get the java sportsbook, iPhone web app, or browsable mobile internet to access your account via the smartphone. Additionally, they also send highlights and alerts on football and horse racing for free.

If you want to bet exclusively from the mobile phone, the mobile application allows you to set a password and register a card to use for making deposits and withdrawals. If your phone us using the Java, the betting prices displayed on the screen will always be up-to-date. However, other apps will require you to hit the refresh button to get the latest offers on coupons and multiple bets.

Payments, deposits, and withdrawals

After being in operation for more than two decades, Ladbrokes has adopted a very wide range of financial payment options. They accept all major debit/credit cards, cheques, wire transfers, PayPal, Skrill, NETeller, western union, and Entropay. This makes it easy to either deposit or withdraw funds from your betting account conveniently. However, the timelines always vary depending on the selected means of payment. To make withdrawals even faster, it is advisable to use online wallets such as Skrill and PayPal that make it possible to access funds within a few hours.

Ladbrokes coverage and quality of odds

Ladbrokes allows users to bet in 4 different methods; direct shops, online through their website, mobile platforms (tablets and smartphones) and odd formats. These give more people the opportunity to bet whether they are at their offices, back at home, travelling on a train, or relaxing on holiday.

Notably, Ladbrokes does not offer the best margins especially on the net which translates to poor odds compared to other bookmakers. Though the odds in most football leagues are among the best, the lower leagues are very different. Besides, the commissions are too high in lower leagues which have often been interpreted by players to be a discouragement from betting on the lower leagues.

Sign up bonuses and promotions

Ladbrokes offers a £50 bonus for new sign ups which remains most significant among its peers. To get the offer, you must signup and use the promo code, and the value will be equal to the first wager. You are required to use the bonus within the first 7 days.

Ladbrokes promotions also offer huge promotions that have remained a great attraction to both new and veteran players. Apart from the free £50 on signup, they also have BOG (best odds guaranteed) when you bet on all Irish and UK horse racing tournaments. For example, if you bet on a horse and the commencing price finally turns out higher, you will be paid the bigger odd.

Pros of using Ladbrokes

  • Lovely betting promotions.
  • Very easy signup and verification process.
  • Very low minimum bet fee.
  • Ability to split bonus credits to several bets.
  • Provides Odd Boosts depending on the players racing selection.

Cons of Ladbrokes

  • It has higher than average margins that are making many players run away to other bookmakers.
  • The online applications have a long way to go to match other top bookmakers.


Though Ladbrokes has remained a great betting agency for decades, the emerging competition with a strong bias towards online and mobile applications have brought sharp competitions. They have to put more emphasis on their design, live stream and lower their margins to improve their long established great performance. Despite these cons, it is a great bookmaker to use.